in-game advertising

Death Is The Perfect Time For In-Game Advertising

Death Is The Perfect Time For In-Game Advertising

Dying in a video game pisses people off. In-games advertising pisses people off. Independent free-to-play browser-based online game developer Artix figures it might as well kill two angry birds with one annoying stone, merging death with in-game ads. Isn’t it just perfect?

Madden’s 3D: A Bag Of Chips And Not All That

Madden’s 3D: A Bag Of Chips And Not All That

Last week, Madden NFL 11 slipped in a 3D presentation mode through a promotion with Doritos. It’s the old-school red-and-blue 3D, and if it’s not entirely free, it only costs a bag of chips. Is it worth even that?

Madden’s New ‘Swagger,’ Explained

Madden’s New ‘Swagger,’ Explained

Yesterday we heard of a rating new to Madden NFL 11, the Old Spice-sponsored “Swagger”. Rumour had it that the rating affected player attributes. Nope. It governs a player’s likelihood to celebrate, during or after a touchdown.