On Saturday, two YouTubers stepped into the ring to settle their differences with their fists. The whole thing was an obvious farce, a phony showdown between two guys who weren’t even pro fighters. But for a large subset of YouTube fans, it felt very real.
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Next week, YouTuber of suicide forest infamy Logan Paul will step into the ring for his first-ever boxing match against marginally more experienced YouTuber-turned-boxer KSI. The fight will be hilariously bad. So, of course, people are already talking about Paul’s promising future as a UFC fighter.
Even Logan Paul's comeback tour sucks. The brawny social media star who built an image around being a maverick was shamed early last month when a YouTube video crassly showcasing a suicide victim in Japan convinced the internet that he was an insensitive arsehole.
Scorched by nearly universal criticism, he took a break from his daily video uploads to supposedly reflect on his behaviour. A month later, he is back, but his new stunts don't show that he has learned much at all.