nielsen
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Gamers Are Excited About Sequels, Says Weird Poll
11The research group Nielsen has released a poll under the headline “Video Gamers Eager for New Titles from Familiar Franchises this Year”. They combined “eight key consumer metrics, including awareness and purchase interest” into one score for each game, ranked out of 100.
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Gamer Budgets Increase, But Tilt More Towards Mobile
Did you spend less on games last year? More on mobile purchases? Ratings research firm Nielsen said gamers shifted their budgets into mobile app purchases and “other leisure activities”, mirroring the widely bemoaned sales decline seen last year.