The amount of Pokémon branding in Japan is intense. You’d think Pocket Monsters can be slapped on anything — maybe not anything, but as this fishing lures show, almost anything.
Twenty-five years ago in Red and Blue, freshly-minted Boulder-Badge owning Pokémon trainers would find themselves heading toward the first steps of the rest of their lives drowning in bird Pokémon. Route 3 was filled with them — Pidgeys and Spearows, as far as the tall grass could see — but…