Somewhere inside the Beltway today, copies of Just Dance 3 for the Wii and The Sims Plus Pets rode in a presidential caravan with the nuclear football. That, gang, is core game cred.
EA’s CEO John Riccitiello, speaking at a recent earnings call, has claimed that EA is now in the process of going from defence – cutting costs and consolidating – to offence. Which could spell big things for EA in the coming years, as they prepare for a rapid increase in digital development and distribution.