Where Does All That E3 Swag End Up?

Why, in swag heaven of course. Swag heaven being eBay.

Since most of you have never been to E3, let me tell you what happens once the showroom floors open: there are hundreds of people running around the booths collecting as much shit as they can get their hands on. T-shirts, lanyards, posters, fridge magnets, pens, whatever it is, it doesn’t matter how big, how small or how awful it is, if it’s got a game logo on it, these people cram it in their bags.

And when the show is done? That crap has to go somewhere, and eBay is the place. While it’s a little sad this practice exists, since it’s all essentially just marketing, there are still plenty of people at home who would love to get their hands on a poster they couldn’t otherwise get as a man on the street.

Note that we of course don’t ever do this, because we never collect the crap in the first place.

E3 2011 [eBay]


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