Study Tries To Break Down Who Buys In-Game Items—by Race

A study found that whites and, by a slighter margin, blacks were more likely to account for purchases of in-game items from mobile games, in a study that examined purchasing habits by ethnicity. What it seeks to prove, I have no idea, but the mobile entertainment portal MocoSpace sounds pretty smug that it'll change the face of mobile games development.

First, the numbers. Caucasians made up 18 per cent of the 40,000 gamers analysed, and accounted for 26 per cent of the in-game item purchases. African-Americans accounted for 36 per cent of the survey population and 38 per cent of the purchases. Statistically speaking, that's something called "over-indexing." In layman's terms, it means white people buy in-game items like this and black people buy them like this.

Hispanics were more thrifty, comprising 31 per cent of the survey population and just 21 per cent of the purchases. Asians, Pacific Islanders and Native Americans clocked in at 4 per cent and 4 per cent.

Like I said, I'm sure this is useful to someone; what it accomplishes by being made public, beats me. I'm sure there's an insulting stereotype to be made out of an ethnicity's purchase behaviour one way or the other. MocoSpace touted it as information that'll help developers exploit the shit out of hone their offerings to mobile gamers.

(Image by Shutterstock)

Comments

    they shouldn't be going my race but by social class, who out of poor, middle class or rich people buy this stuff. Now thats useful information to help developers price there products better.

    I dont see how just because someone skin is slightly darker means the person buys less stuff, it makes no sense.

      Agreed. Would have been more intresting, and valid.

        Yeah, agree also. I think wealth or income level would be a way more relevant thing to measure against the buying patterns...

    What a stupid sample.

    Blacks make up roughly 8-9% of the US population. Having them represent 36% of respondents makes this survey useless.

      Not a stupid sample, just a stupid survey. How does someones race matter? Unless Mocospace is going for King Dick of Controversy by introducing chicken and watermelon items in their games.

    "Asians, Pacific Islanders and Native Americans clocked in at 4 per cent and 4 per cent."

    ...what?

    Agreed with the above... stupid survey. I don't even see what they'd get out of it

    Hey- its three kids grabbing each others wrists and one kid stealing a watch ;-)

      Actually, it's a swastika. DAMN NAZIS!

    Heh now someone's going to make a game FOR black people with in-app purchasing options specifically.
    :/

    I don't feel comfortable about the article having the words "whites" and "blacks" in it.

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