Someone forgot to tell Grainger Games that the Games Media Awards are not the David Hasselhoff Roast. The games seller showed up at the UK gala with bikini-clad models, midgets, a giant orange Hummer and branded condoms and are henceforth retailer non grata, say organisers.
Stuart Dinsey, the chief of Intent Media, which puts together the show, issued a blunt apology that made things "very clear that Grainger will not be welcome back in any capacity to the GMAs, or any Intent Media events."
What'd they do? In addition to the tawdry parade, which included flicking their condoms into the food of other attendees, they were also said to heckle the presentation, interrupt it by climbing onto the stage to dance, and threaten someone physically and verbally after they were told to back it the fuck down.
"Grainger approached us a few months ago and explained that their intention, through association with the GMAs, was to get closer to the games media," Dinsey wrote. "What they have done, in spectacular fashion, is alienate the entire games media in one night. Good work, guys."
Grainger, for its part, gave the typical lol-sorry-if-u-mad non-apology: "We wholeheartedly apologise if we offended anyone at last night's GMAs. It was never our intention to upset anybody." That's not how you take responsibility.
Award winners, ostensibly the purpose of the celebration, are at the link.
Games Media Awards soured by sponsors Grainger Games [GamesIndustry.biz]