It seems like it’s almost stating the obvious, but with plenty of high profile folks in the games industry proclaiming that the next generation of consoles will most likely be the last, it feels like some analysts felt the need to say it out loud: the traditional console market may not be as strong as it once was, but it’s far from dead.
As reported by Games Industry International, at E3, David Cole of DFC Intelligence, gathered a group of executives to explore the games market and where it will head in the future. His three key insights, according to Games Industry International were the following…
Console is not dead even if it is not as strong
Retail is still very important and builds excitement and sells hardware
Understanding the different segments and their demographics and business models is crucial
It’s an interesting report to flick through, and one that discusses the importance of looking to new markets, such as China. Apparently the PC market is as strong as it’s ever been, globally, and that looks set to continue over the coming years. Free-to-play, predictably is another hot topic for analysts, particularly in these emerging markets, where it is completely dominant.
Leave a Reply