The Surprisingly Simple Story Behind What Might Be The Last Great Wii Game

The Surprisingly Simple Story Behind What Might Be The Last Great Wii Game

Nintendo has an annoying tendency to keep games all to themselves. Over the past few years, the Japanese company has sat on the rights to much-requested series like Mother, Fatal Frame, and Fire Emblem, stubbornly refusing to translate and ship them over to US shores.

So it was a pleasant surprise when the Mario makers announced that much-anticipated Japanese role-playing game The Last Story would come to the US this winter thanks to friendly publisher XSEED, the localisation house that helped bring over some great Japanese games like Half Minute Hero and The Legend of Heroes: Trails in the Sky.

But how’d that happen? Why did Nintendo suddenly decide to let another publisher take its property?

While meeting with XSEED last week in Los Angeles, I pulled aside Director of Publishing Ken Berry to bug him a little bit about the story behind The Last Story. And he told me how they convinced Nintendo to give it up.

“It was actually much easier than you would expect,” he said. “They were receptive to our inquiry from the very start.”

The companies first started talking toward the end of last year. “We approached them once it looked pretty certain that it wasn’t coming over,” Berry said. “I was in Japan for Tokyo Game Show and I picked up a copy of The Last Story, cause a lot of us in the office would want to play it anyways. Once we started playing it, we just figured, ‘Wow, this would be nice if this came over — let’s talk to Nintendo!'”

So Berry and crew went to Nintendo’s Japanese office and started up a conversation. It helped that the president of XSEED’s parent company, Marvelous AQL, was close friends with Final Fantasy maestro Hironobu Sakaguchi, the man behind The Last Story. In Japan, connections are everything.

“[Nintendo was] like ‘Well, no one’s asked us yet, but it may be possible. Let us take a look,'” Berry said.

Hold up. Nobody asked?

Let’s flash back to last winter. Right after E3, when it seemed apparent that Nintendo had no intention of bringing over three of its major Wii RPGs including The Last Story and Xenoblade, a group of fans got together and started a letter-writing campaign called Operation Rainfall. The campaign received a near-instant explosion of media coverage, even earning an official, albeit tepid response from Nintendo itself. And the RPGs started getting all sorts of buzz.

Plenty of companies have asked Nintendo about games like Mother 3. So I was shocked to hear from Berry that by the end of last year, not a single other publisher had asked Nintendo for the rights to The Last Story.

“Perhaps people just assumed that if Nintendo wasn’t gonna do it, it wasn’t coming over,” Berry said. “But yeah, they were very receptive from the start.”

So did Operation Rainfall have any impact on his decision? Did all of those Internet petitions and letter-writing campaigns help at all?

“No, I don’t believe so,” Berry said. “Nintendo, they have their own set of rules that they go by. And as for us, it didn’t really affect us either — cause we have our own requirements that we look for on potential titles. And, you know, it just met all [our] prerequisites.”

XSEED’s prerequisites:

1. It has to be a great title.
2. It has to have some market potential in the West.
3. It has to be something that entire company is passionate about.

The Last Story passed the checklist, and the deal came together pretty quickly. By February, XSEED and Nintendo were ready to announce that The Last Story would be out in the US this coming winter. It’s looking great, too. (Even if it would look much better in high definition.)

Just don’t count on XSEED to bring over any of Nintendo’s other Japan-only titles. Berry told me they have no plans to pursue games like Pandora’s Tower or the elusive Mother 3 — although they could very wind up working with other big publishers, like Sega or Konami, in the future, if the “right opportunity” comes along. (My personal request: Suikoden PSP.)

So would The Last Story have made it here without XSEED’s help? It’s certainly something to ponder. When Kotaku‘s Stephen Totilo asked Nintendo of America president Reggie Fils-Aime about the games they’ve kept to themselves over the years, he said they don’t “hold games back.”

“Nintendo of America does not quote unquote hold games back,” Fils-Aime said. “Our process, with every game, is to assess its potential and if we judge a game as having significant potential or the potential is there to warrant the the localisation cost, then we will localise it and bring it to the market — that is our philosophy.”

We’ll never know what would have happened to The Last Story — a game that will likely be the Wii’s last decent original title in the United States — if XSEED hadn’t swooped in for the U.S. rights. It’s a good thing they asked Nintendo for permission. Somebody had to.

Random Encounters is a weekly column dedicated to all things JRPG.


  • Allure really need to hire someone to check articles for them… AND if they’re interested, I could be the person for the job! I’m 18, have almost finished school and already spend enough time reading articles here that it’d be no problem for me to just tag ones that are irrelevant. Just send me an email if you’re interested. 😀

  • Unless it was posted for the curious types who have been wondering why it wasn’t published by Nintendo US initially? Tho I’m glad it was done in the UK (along with Xenoblade) I love the UK voices!!

    • The voices in that game is why it pleases me to no end that they included original Japanese and subtitles. Although I have to admit after swapping back to English for convenience they do kind of grow on you, a little.

  • Looks great for a Wii game. It obviously bad textures somehow add to the charm, like Vagrant Story on the PS1. I’d never heard of this game, glad this article was published.

    • Vagrant story was awesome. Not many games had bendy polygons back then. The bad textures were worth the sacrifice 😉

  • “stubbornly refusing to translate and ship them over to US shores.”

    No respect. Even the Australian Kotaku doesn’t care if Australia gets games, as long as it comes in out America. Fucks sake. Region locking sucks.

  • Of course no one asked Nintendo before then. It’s a niche JRPG on the Wii, and Nintendo Europe already localised the whole thing. Anyone publishing it in the US would have to be a small specialist publisher, the big companies aren’t interested in low volume stuff so Namco Bandai & Squenix wouldn’t really be interested (and I doubt the Gooch would let Squenix touch it anyway). Atlus avoided Wii, Aksys work through XSEED most of the time, NISA got burned repeatedly on Wii games and doesn’t publish on the platform any more. XSEED are really the only company that would be interested.

    What puzzles me is why Nintendo USA was so uninterested, when Nintendo UK were all over the three.

    • “Atlus avoided Wii”

      Trauma Center: Second Opinion
      Trauma Center: New Blood
      Trauma Team
      Shiren the Wanderer
      Dokapon Kingdom
      Naruto Shippuden: Dragon Blade Chronicles

      That’s 7 Wii games, compare that to 6 currently existing PS3 titles with a 7th (Persona 4 Arena) on the way and 360 got 7 with an 8th (P4A) coming too.

      And I don’t think NISA “got burned” and stopped publishing, it put out:

      Phantom Brave
      Sakura Wars: So Long, My Love

      Phantom Brave is a NIS property and is literally the only game NIS Japan made for the Wii, so NISA brought over everything NIS developed and did 1 other game. Since Sakura Wars they’ve basically stuck to their little routine of localizing anything from NIS Japan or from Gusts Atelier/Ar tonelico series, with a couple of others inbetween.

      So I don’t really think it had any continued interest in the platform considering NIS Japan and Gust weren’t putting anything on it…

      Not trying to belittle your point here, just pointing out that Atlus did have a few games out on the Wii (which you may not have known about) and NISA didn’t really publish anything on it to begin with, though not knowing sales statistics they may still have been “burned”.

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