I’d be very surprised if anyone reading Kotaku Australia bought their video games from David Jones, but we’ve just received word that the retail giant has decided to stop selling games in their stores.
“Our focus is on improving the profitability of our sales,” said Managing Director Paul Zahra. “We are exiting the low performing categories of DVDs, Music and Games.”
According to Zahra, electronics as a whole was “challenging” and “subject to ongoing deflationary pressure”.
This news comes in the wake of news that retail earnings on video games have contracted by 23% in 2012. It is the belief of many that new consoles will kickstart the domestic video game retail market, but David Jones clearly didn’t want to wait.
Leave a Reply