Report: EA Suspends SimCity Marketing In Light Of Launch Disaster

In light of SimCity's disastrous launch week, publisher Electronic Arts has suspended the marketing campaign for the game, according to an internal email obtained by Polygon.

The email, which was sent to all of EA's marketing affiliate partners, informs them that EA is deactivating links through LinkShare and to "please remove any copy promoting SimCity from your website for the time being".

From Polygon:

"To be clear we are continuing to payout commissions on all SimCity sales that are referred, however we are requesting that you please stop actively promoting the game," the email reads. "We will notify you as soon as the SimCity marketing campaigns have been resumed and our promotional links are once again live in the Linkshare interface. We apologise for any inconveniences that this may cause, and we thank you for your cooperation."

Yesterday, Maxis general manager Lucy Bradshaw assured Kotaku that they are adding servers in an effort to get the game running stably. "Our priority now," Bradshaw said, "is to quickly and dramatically increase the number and stability of our servers and, with that, the number of players who can simultaneously access the game."

We've reached out to EA and for comment and will update when we hear back.

Hilariously apropos top image from SimCity's TV ads. No pants, indeed.


    Really? This site is still plastered with ads for it.

      This site has ads?

        I wondered the same thing... turns out I downloaded adblock specifically to block kotaku ads coz they always activate when I try and focus on my browser window (border-line click jacking).

    As I read this, there are still border and box ads for the game running on Kotaku.

      Yup, every ad on the page is Simshitty for me.

    Yes, not like Kotaku US to be cashing in on something or anything. Running tens of stories a day with no substance to get traffic. For ads...

    I normally wouldn't bitch, but I'm sick of it. Even more so now there's a badge for this crap. Yes, the game was broken at launch. No, it's not the end of the world - it was working fine at 8pm launch day and I've been really enjoying it.

    No, games shouldn't get a free pass when it comes to breaking, but we let them. We let them when we preorder, we let them when we happily download a day one patch.

    And always on DRM is ok in my books. At least the concept of it, the execution so far has been flawed - but it's not the DRM that's the problem, it's the people not getting the server bandwidth to allow hundreds of thousands of connections to initialise at the same time.

    Whether you're dismissive about piracy or not, it's a huge problem in the industry. How many studios closed their doors or sold their souls over the last 5 years? It might have been the economy that was the main cause it, but not every studio is big enough to eat the profit loss from piracy. And even some of the big studios - anyone remember the story of Demigod?

    Anyway, enough. Enough from me because I'd rather go try and figure of the best traffic system. And enough from Kotaku US posting every skerrick of information they can dig up and sensationalising the story for pageviews.

    Of course, I know only one of those two things is going to happen.

    BAHAHAHA! That was worth disabling ad-blocker for. Very funny Kotaku.

      rofl. That was hilarious.

    Since when do review sites get paid commissions for referred sales?

    The funny thing is - they can't FORCE people to take their ads down as they're contractually obligated.. And they still pay commissions.. So why would anyone take their ads down.

    "We ask that you stop making money from us while we continue sucking hard"

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