To stop Japanese teens from smoking, Okayama Prefecture released an anti-smoking anime. It's over seven minutes long and features crap animation.
Titled "Tabako wa Dasai" (たばこはダサい) or "Cigarettes Are Lame," the anime was created with the cooperation of a professor in Okayama Prefectural University's design department. According to The Sanyo Shimbun, this is part of an Okayama campaign to reduce underage smoking to zero. A DVD version of the anime is being distributed to schools in the region for kids to watch and, presumably, mock.
On popular Japanese anime site Yaraon!, reactions ranged from "The fuck?" to "Well, don't sell cigarettes," with others arguing about smoking. The clip follows the story of Suita-kun, a member of the basketball team who cannot figure out why he's short of breath, and schoolgirl Minami, who hates smoking because it's unhealthy and causes litter.
Check it out below:
You know what's really lame? The clip's animation.