When you think of virtual reality what kind of areas would you like to explore? Sun drenched beaches, moments in history? Futuristic environments?
How about... the Supermarket. Coles? Woolworths? You'll never spend half an hour looking for broccoli again.
I'm still trying to work out what in the hell this is supposed to be. Marketing for UK Supermarket Tesco? Marketing in general? A pitchy thing from a digital advertising agency? I think the latter is the most likely solution. This seems like the work of some post-modern Don Draper trying to sell brands on the potential of virtual reality as advertising.
It's a bit weird really. But it could be a brief glimpse into a nightmare world where we actually have to walk around inside commercials. Oh man. Imagine a free to play game where you had to walk through Coles on virtual tour with Curtis Stone before you were able to play Minecraft?
That would be it for me. That would be the end of gaming.
GAME OVER MAN. GAME OVER.