The Electronic Entertainment Expo. The yearly event when millions of people turn their eyes to focus on video games. So why are the professionals unveiling their works to the world looking like they're dressed for a neighbour's barbecue? C'mon, folks.
Look, it's not that everyone has to do the suit-and-tie thing. But a boring, rumpled t-shirt for the resurrection of a cult favourite, Ken Lobb? Cargo shorts when you're trying to convince people of how awesome The Crew is, Julian Gerighty? Bad form. If you think your games look sharp, then you should, too.
Let's hope this gets better as the week goes on. Just look at Totilo. If he can do it, anyone can.