This is essentially augmented reality using the Oculus Rift, but the potential seems staggering. Watch as a human being walks around an augmented version of his own living space. If this is applied to interactive entertainment it could be spectacular.
Or it could just transform our house into one gigantic ad. It could work either way.
The above video spends a good amount of time exploring how this specific augmented reality works. It's all fairly interesting, but if you want to skip to the actual results of that technology, click ahead to 2 minutes 25 seconds. The first thing it shows off is a Facebook wall on an actual wall.
That's pretty cool, but what I really need is a procedurally generated horror game that takes place in my own house using an Oculus Rift headset. Think Fatal Frame except it plays out in the space where you live and breathe each day.
Actually on second thought. Maybe don't make that game.