It’s always nice to see a good game turn a profit for a studio. And if sales are any judge, CD Projekt RED is doing very well indeed.
The figures were announced in CDR’s “condensed interim consolidated financial statement” covering the first half of the calendar year, most of which was “dominated by the PR and marketing campaign” for The Witcher 3.
“A series of dedicated presentations were held in the United States, United Kingdom, Germany, France, Scandinavia, Japan, Russia, Australia, Hong Kong, the United Arab Emirates and Poland,” the statement reads.
The effort was evidently worth it. By May 16, 1.5 million copies of The Witcher 3 had been pre-ordered, with 6,014,756 copies of the game being sold “over the six-week period following [The Witcher’s] release”.
It’s a stellar effort for the studio, which owns the Good Old Games distribution platform and is working on Cyberpunk 2077 (release date TBA). Witcher 3 is also scheduled to get two paid expansions, with the first, Blood and Wine, due out sometime later this year.