Dying Light Creators Raise Price Of Expansion In The Classiest Way Possible

Dying Light Creators Raise Price of Expansion In The Classiest Way Possible

When Techland announced its Dying Light expansion, The Following, it was going to cost $US15 ($21) for anyone who wanted it outside the season pass. Today, the developer announced the DLC's price is increasing to $US20 ($28), but there's still time to get it at the old price, and anyone who already bought the season pass is safe.

Why the change? I'll let Techland explain:

Over the past weeks Dying Light: The Following has almost reached its final stage: main quests, side quests, new skills, and driving challenges are ready. We now are moving into the polishing period. Looking at it, it's clear how big the expansion pack has grown — it could be a stand-alone title, but since it would mean a launch delay, we decided against it.

Since this is a little unexpected, Techland is letting players buy the season pass at $US20 ($28) before it jumps to $US30 ($41) on December 8. So if you think you might want to play The Following, now is the time to pick it up before the price hike kicks in.

Not a bad way to handle some bad news, no?

The Following is supposed to launch sometime early next year.


    I wouldn't say its 'classy' as much as it is a sound business decision. If they just decided to raise the price, people would be up in arms about it, however by allowing people to purchase it at its original price they are hoping to minimise the negative feedback as well as play on peoples desire to pay the cheapest price possible for an item.

    I bet that more people will buy the season pass before the price gets jacked up than have bought it up until now.

      It's funny how it takes literally everyone else in the industry lowering the bar on demonstrating respect for the consumer to make basic courtesy seem 'classy' by comparison.

      It's a good decision and should be applauded, if only so that positive feedback makes others in the same space think that there might be something to this whole 'not being an asshole' thing.

        Yeah I was going to say something similar. Seriously, in this day and age, in the time of the internet and twitter and viral outrage, how any developer or publisher could think they could get away with anything without people shining a giant spotlight on it is beyond me.

    this is why ive always had respect for techland and why Dying light is My Sleeper Game of the Year

    and this is why waiting for steam sales or a year later for a price drop to $2 is well worth it.

      Translation: I am very entitled and my entertainment should be almost free because entitlement.

    Wouldn't they sell more by making it stand alone? Like I didn't get Far Cry 3 but I did buy blood dragon

Join the discussion!

Trending Stories Right Now