If "Bleach" isn't a very good name for this kind of business, then how about "Burning"? [Image: 2ch]
As spotted on 2ch, the above establishment has reworked the Bleach logo and name.
In case you have forgotten what the Bleach logo looks like:
[Image via Wikia]
And the "Burning" one:
2ch commenters confirmed that, yes, this was a fuzoku establishment (read: Prostitution business) and thought it was only a matter of time before Bleach's publisher went after it for ripping off the famed manga's logo.