Cyberpunk 2077 And Other E3 Games Are Getting Outsold On Steam By American Truck Simulator DLC

It’s the most video games time of the year, with every developer and their (voice actor’s) dog showing off glamorous new games powered by multi-million dollar marketing budgets. In many cases, this has involved unfurling elaborate pre-order campaigns to coincide with upcoming releases.

But despite the surefire sales success of games like Cyberpunk 2077 and Doom Eternal, they’re currently unable to climb higher on Steam’s top-sellers list than some new American Truck Simulator DLC.

Both American Truck Simulator and Euro Truck Simulator, while humble in fidelity by triple-A video game standards, are quiet behemoths. The relaxing, meticulously detailed nature-admiration (and driving) games are fixtures in Steam’s most-played games list, so it makes sense that a new expansion would make waves.

Today, American Truck Simulator: Washington, a $16.95 DLC pack that adds 6,116km of “dense road network” and 16 new cities, came out and rocketed to number one on Steam’s list of top sellers.

It’s facing stiff competition in the form of recently opened pre-orders for Cyberpunk 2077 and Doom Eternal (for which there’s currently a colossal banner ad at the top of Steam), as well as E3-related deals on the Borderlands series, but it just keeps on trucking. For a time, it held tightly onto the number one slot.

Now it’s jockeying back-and-forth with Rainbow Six Siege’s four-year pass for that honour.

Folks who’ve worked on American Truck Simulator are, understandably, losing their shit.

“I CAN’T BREATHE WE ARE FIRST, WE ARE SELLING BETTER THAN CYBERPUNK AAAAAAAAAAAAAA,” wrote business person and developer Tomáš Duda on Twitter. “This is the E3 weekend when no one dares to launch any games, and DLCs not announced there. LOOK. AT. THIS.”

It’s quite a stark contrast to this especially shooter-heavy E3. In one corner, you have guns, explosions, and viscera tumbling out of bellies like so much old dumpster spaghetti, and in the other, trucks serenely coasting down the road for hours on end, nature rolling in all directions ahead and behind.

The glitz and glamour of E3 might be eye-catching, but there’s simply nothing more universal than the open road. And trucks. Big, cool trucks. I mean, even the star of Cyberpunk 2077 developer CD Projekt’s previous game, Geralt of Rivia, knows that.


Comments

    Wow, pre-orders for games that aren't going to be out for a while and have an unknown customer base aren't able to compete against DLC for a game that is already owned by an established customer base? Colour me surprised. Especially when games journalism sites, Kotaku included, constantly tell us "Don't pre-order games".

    I know I'm framing it in a snarky way, but pre-orders are not comparable to actual sales of a product in terms of gauging popularity and success. You're only talking about a percentage of the (potential) total purchases.

    I am fine with this. American Truck Simulator is wonderful and I really need to catch up on its DLC.

    How is this news? Sales of games in early preorder means absolutely nothing. I'm a sure bet for Cyberpunk 2077 but won't preorder until closer to the date in 2020 (and when there's a good incentive offer to do so).

    DLCs for an existing popular game will of course spike on release. You're doing the apples and oranges thing and trying to squeeze some news juice out of it. Lame.

      I also wouldn't be buying Cyberpunk 2077 on Steam. GOG FTW!

    Why on earth would anyone buy Cyberpunk at this early a stage? DOOM makes more sense, it's a sequel, you know what you're getting, but Cyberpunk is, in my mind at least, totally unproven. It's a totally different game to the Witcher series and while people might have a lot of faith in the devs they're going for something very different with 2077 and we really don't know if they'll actually achieve it - the driving may feel horrible, character creation might be little more than a selection of presets, the gunplay might suck the graphics probably won't be as nice and their promises of a truly seamless open world feel unproven even in their controlled, carefully constructed demo.

    Don't get me wrong, I want Cyberpunk 2077 to be as exciting as some people think it will be, but I just haven't seen why it's seen as a guaranteed thing yet.

      That's stupid, they've earned a chance from us. Even if every single possible thing you've listed were to go wrong, it'll still be at least a good game, just not great. Sounds like you're too caught up in the hype and expect perfection from every aspect of the game, which is wrong to do because that is impossible.

        I'm not hyped, I actually think the gameplay shown thus far looks pretty standard and the dialogue outright bad, so no, I'm not caught up in the hype. I would genuinely love to be proven wrong, I love cyberpunk settings and 2077 looks like its got a William Gibson thing going on, which done well would be amazing.

        What I don't understand is why people would be willing to preorder based on CDPR's previous work, when has that ever worked out? I actually enjoyed Mass Effect Andromeda despite all of its problems, but that attitude certainly bit other people on the arse there. They've made a game considered by many to be the best RPG ever made - cool - but this isn't the same thing. 2077 is, aside from the RPG aspect, shaping up to be a totally different game in almost every way, it had a rocky start in development, CDPR are facing some coming financial issues / hard decisions with GOG underperforming and the first two Witchers were OK, but not on par with the way people talk about the third so I don't even get this whole 'I trust them to make an amazing game' thing. I really want 2077 to be what people are acting like it is going to be, but I just don't think we've seen any proof it will be yet, and don't understand why people would throw their money at such an unproven product almost a year before it's actually released.

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