Aussie Company Apologises For Using Mock Gran Turismo 7 Logo

Image: Next Level Racing

An Australian sim racing company have been forced into a slightly embarrassing mea culpa, after publishing a social post with what gamers and some outlets quickly mistook to be an official logo for Gran Turismo 7.

The logo was posted on social media for engagement by Next Level Racing, an Australian company specialising in the sale of racing wheels, chairs, pedals and other sim racer equipment. In the post, the company simply asked: "What racing game are you most looking forward to in 2020?"

There was nothing really worth taking note of, until people noticed the logos at the bottom. Alongside the official logos for DiRT 5, F1 2020 and Reiza Studios' Automobilista 2 - some of the most anticipated games for those into hardcore racing - there was a little logo for Gran Turismo 7.

The logo looked reasonably legit, and without much effort the internet immediately wondered if Next Level Racing were onto something. The company is an official licensee with PlayStation, an association that some gamers immediately read as Next Level Racing having some kind of inside knowledge about upcoming PlayStation 5 titles.

A next-gen Gran Turismo would be exciting. The game has always pushed Sony's hardware the furthest, showcasing the best of the console's graphical capabilities. It'd also be a game that would massively benefit from improved loading times, as anyone who played Gran Turismo 5 will remember.

But as is often the case, the logo wasn't official branding from Polyphony Digital or Sony - just an overeager attempt on the part of a social media person. "Our team has recognised that a recent post by us using a logo has been misinterpreted by media and it does not reflect any information from our end, and we deny knowing any information regarding the launch of GT7," Next Level Racing said on Instagram.

"Due to this, we have decided to take down our previous social post," the company said. "Our Graphic Design Department used the mock logo that is circulated on the internet."

Kotaku Australia contacted Next Level Racing about the post originally, but the company replied after posting their apology. "We do apologise for the misinterpretation," they told Kotaku Australia over Twitter.

It's a bit of a weird statement. When you put a fake logo in between three other games that are announced and very real, GT7 will look legitimate by association. And there's also the part where Next Level Racing very directly asked people: "What racing game are you most looking forward to in 2020?" Logically, one would look at that post and assume Next Level Racing thought - or knew - that GT7 was coming out this year.

Anyway, the company - which was founded in the Gold Coast - has "apologised for any confusion". A new Gran Turismo would be a great launch game for the PS5, mind you, especially since it's been about three years since GT Sport.


Comments

    what a joke. they have to take down their post and offer an apology due to other peoples ignorance? of course there will be a GT7, but they made no claims that the logo was legitimate. thought police in action, is speculation banned?

      Bit weird to ask people if they're looking forward to a game that's unannounced and unconfirmed, though. (in this context, not generally)

      I hope it is a launch title, though. You just know it would look immaculate.

        i dunno. i look forward to a lot of things that are unannounced and unconfirmed. its part of what looking forward to something is about. in this context is it a bit weird as you say? sure. but theres nothing wrong with a bit weird.

          the thing is you don't represent a company. particularly a publicly traded one. basically every social media statement could potentially heavily impact stocks and market value. basically big screwups cost a lot of money.

          in this case a quick removal and apology before things possibly blow up is prefferable to getting savaged online because of people angry at being mislead (whether that actually happens or not isn't necessarily relevant.)

          hell if they were onto something it could have legal consequences if it were close enough to the mark that someone thought they had a leak inside.

            Literally only asking if people are looking forward to the game. Are you looking forward to Grand Theft Auto 6? Sorry if that's illegal.

        Not so much.

        You can hardly be looking forward to a game that's already released and been played to death already either.

        Also, I'm looking forward to Fallout 5, Dragon Age 4 etc.. all unannounced, unconfirmed.

        So yeah, disagree that it's strange to ask people if they are looking forward to an expected installment in a favorite franchise.

        Been seeing a lot of "blowing things all out of proportion" about the net lately, it's a bad turn of events.

          Again, it's not strange in principle - of course everyone's going to want to have fun speculating and talking about future instalments/expansions or whatever.

          But it's all in the context around how it's discussed. And doing these things as a company is very different than doing it as an opinion piece or as an individual on Reddit/Twitter/a Discord channel etc.

          In any case, I don't think this is a big blow-up or anything like that. Just another thing that happened in the day.

    It does make sense. Polyphony are a large company, and while they have supported GT Sport, they likely have had PS5 kits for a long time. It's likely they are working on a PS5 version of the game and it's very possible that a demo of that game could hit the launch date or window. Playstation has always launched with a racing game, from Wipeout to Motorstorm to DriveClub.

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