Fortnite YouTubers Buy Mansion, Decorate It Like Sad Teenagers

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Youituber Formula standing outside the new mansion he just co-purchased with other Fortnite players.  (Screenshot: One Per cent)
Youituber Formula standing outside the new mansion he just co-purchased with other Fortnite players. (Screenshot: One Per cent)

Behold the One Per cent Fortnite house, a mansion some gaming YouTubers bought and proceeded to turn into a vaguely fun-looking giant home office. It’s both a reminder that even when you’ve “made it” as an influencer the grind never stops, and also that most people have no idea how to decorate a home like a grown adult/functioning human being.

A video tour of the home went up on Sunday to help announce the formation of a new influencer company called One Per cent, made up of well known personalities who were formerly part of the Luminosity Gaming esports organisation. In it, people with millions of YouTuber subscribers such as Randumb, Kiwiz, and Formula show off the “multi-million dollar property” they bought with “our own cash” while occasionally hawking limited-edition One Percenter merchandise like hoodies and t-shirts. The video begins with a shot outside the property, with fancy cars in the driveway. It’s like they were trying to recreate the opulence of self help grifter Tai Lopez showing off the cars he earned by reading books but ran out of time when it came to decorating the rest of the mansion.

“Right when you walk in we got this beautiful 160 bottle wine display, however none of us drink wine,” Formula says near the beginning of the tour, before telling potential sponsors they can pay to have their products placed in the towering glass case instead. Whoever sold them the house also apparently told them that a mini-grand piano in the middle of the living room had once been played by Frank Sinatra, who was not known for playing piano.

Photo prints of lux brands like Louis Vuitton, Cartier, and Dior also adorn the walls, either as gaudy holdovers from whoever owned the house previously or a thinly veiled attempt to signal wealth and status by framing ads from Vanity Fair like a baby Andy Warhol raised on #millionairemindset Instagram accounts.

YouTuber Randumb touring his bedroom in One Per cent's new shared Fortnite mansion. (Screenshot: One Per cent)

Maybe saddest of all are the YouTubers’ bedrooms, not necessarily because they’re lined with Funko Pops and truly bizarre movie posters like one for 2015’s Focus starring Will Smith, but because of how tiny and barren they look. They’re only slightly more furnished than the guys’ empty apartments meme and mostly designed so that the people who just dropped a bunch of money on a mansion never have to leave one 19 sq km patch of it. “This is the coolest thing I’ve ever done in my entire life: we’ve got our own snack bar, boys,” Formula says while pointing to a cabinet stocked with mason jars full of Sour Patch Worms and other assorted candy. What is it with gamers getting rich and buying tons of candy?

Young social media stars cohabitating in a mansion to combine their powers and reach the next level of fame is all the rage right now, but tours like the One Per cent Fortnite House infomercial are also clearly part of an attempt to leverage peoples’ existing wealth into continued financial success. Who doesn’t want to join their favourite video game streamer as they continue climbing to the big time? Of course, the whole mirage works a bit better when the lives of the rich and famous you’re subscribing to don’t look like they were rented from a Target catalogue.

Comments

  • “made up of well known personalities”

    It always boggles me how I can watch youtube/twitch regularly (and in this case watch Fortnite videos/streams too) and yet almost every time I see an article like this, I have never even heard of these “well known” people who somehow manage to get millions of subscribers yet never cross into my youtube/twitch experience.

    I guess that’s the algorithm for you?

    • I’ve seen my nephews scrub through hundreds of fortnite youtubers videos, subscribing along the way. The secret – V Bucks giveaways. These kids eat em up. The vids get watch stats, and to enter you need to subscribe; but the kids only watch the v bucks giveaway info and subscribe to enter, not to actually keep updated on the channel but kids never unsubscribe. This is why so many Fortnite YouTubers have such big “followings”, smoke and mirrors.

  • Sounds like Ethan is salty that these nobodies have made more playing a video game than he’ll make in his whole life.
    I certainly am, goddamn.
    Think of all the good that can be done with that money by not spending it on a mansion. If not for the world, if not for the community, then fir yourself. Future proofing your life, your (future) children’s lives, your immediate family’s lives…
    then again, they probably have enough to do all that AND have a dumb mansion… if they’re smart.

    • Yeah, basically, good on ’em

      I mean, I enjoyed the vid because there’s some funny immature stuff going on with these guys, but hey, they’re very young, they’ll mature. And you can’t stop but be fascinated about them and what they’re doing.

      But they’ve written there own success. They do have a certain skill set and they’re maximising on that. If buying that mansion and the stuff in it is what they want, fine. I hope they’re also making other wise financial decisions, too, and good luck to their continued success.

      • I doubt they’ll ever grow up with any sort of normal humility if their name is anything to go off! Good on them for getting lucky…I guess lol

    • Yeah. I’m usually perfectly fine with Kotaku’s social outlook but was just mean spirited and had nothing meaningful to say. Just a bunch of sour grapes.

    • I don’t think you have to be jealous to find it funny that they pooled all their money for what amounts to a really expensive and relatively bare set. The whole ‘we brought a wall of candy’ thing is great because YouTuber’s keep falling for the trick. You put an overly lavish novelty feature into a house and it wows people into thinking it’s amazing, and it’s not until after they’ve brought the house that they realise the thing that made the listing stand out is a $500 feature nobody will ever actually use.
      It’s full of status symbols but it’s only status symbols. Like a pile of meaningless expensive things in an otherwise empty room.

      They named themselves the One Per Cent like they’re some sort of WWE heels and their mansion has exactly that sort of pretending to be rich for the camera energy to it. It’s great.

  • Jesus, this is the saltiest article I’ve ever seen. The amount of jealousy coming off it is insane, you need to project a little less there Ethan.

    • Aren’t you a little bit jealous that these kids are making obscene amounts of money playing video games? I am not going to lie but i am.

    • I get the tone of the article. I remember when YouTube started to really kick off with regards to content creators earning large sums of money. By itself, that’s cool and awesome.

      But when the growth starts to tail off and creators start doing utterly stupid crap to look “edgy” and pull in more views, that’s when I personally get the shits and tune out. Sensationalism for the sake of sensationalism drives me mad.

      But then I can’t stand a bunch of other stuff like streamers whose whole “schtick” is just yelling (CouRAGE, anyone?) so I’m massively biased against this type of content creator.

      • I agree so much with your entire statement. I miss those early Youtube days, content creators back then were far more genuine & more creative than what we have nowadays. I can’t stand loud streamers either, most of the streamers I watch tend to have a smaller following & don’t play online competitive games.

  • Argh… who am i kidding… i thought to myself with good financial planning these kids have set themselves up for life but we all know that aint going to happen. Live the good life while you can kids, this isn’t going to be forever, once the fickle masses move on the next latest and greatest thing.

    • I know right, for example, that kid that got banned from Fortnite because he was cheating. Heck, just invest one or two million and you have a nice little income for when you are no longer famous. Ten million invested will let you live a very comfortable life even if you no longer have any income other than the investments.

    • My first thought was they’ll be out of that house within 2 years.

      Money will dry up, as it does with the sheer majority of Youtubers, in due course and they won’t be able to afford the rates and property taxes incurred each year.

      But however, land is one of those few things that rarely depreciates. If they’re *smart*, they’ll try to hang on a year or two, then sell up that place, move to far more modest housing and make a tidy little profit.

      But I really do feel bankruptcy is coming at them fast and hard…

    • Oh you get reverse cameras and parking sensors so you’d have to be a REALLY bad driver to bugger that up

  • Something that always got me with these groups… If you’re making this kind of money, why the hell would you want to live with other people in the first place?

    It really seems like the perfect sort of environment to inevitably go bad… When one person’s channel starts not doing so well, personal conflicts, etc.

    Its easier to understand groups of youtubers/streamers who rent/buy offices together that they work out of, but I’ll never get the living together thing.

    • Interpersonal conflict and one-upmanship is largely the point.

      It’s hard enough trying to generate new pointless content every day. Having a bunch of randoms around doing random things just adds to the buzz, means that each YouTuber doesn’t individually have to think of a separate crazy thing to do that day, and increases everyone’s cross promotional opportunities.

      But in any case, people can and do leave these houses. The boundaries are very fluid depending on who is getting on with who on any particular day.

  • The article is kinda salty but at the same time the author is right. Everything about this house screams clueless, gaudy, tasteless. But I guess this is what happens when children gain immense wealth and have no one to rein in their stupidity

  • That said, if 16 year old me or even 18 year old me was thrust into this kind of obscene wealth I probably would have created some kind of gothic edgelord castle lol

  • They do not own that house. It’s highly likely that its a rental or lease property. It’s also VERY likely its not even a house that was designed to ever actually have anyone live in it. They can be tossed out of that place in heart beat and probably will be. If its not a lease then it was supplied by a third party investor. Believing anything that comes out of the mouths of YouTubers of this ilk is just silly.

  • Smart kids getting into property early young. Even with mates, Spend the next 10 years hanging out with ya mates and when they hit 30 hopefully the property matures another million dollars and they can sell and all go their own way with their lives. Its a good move investing in property so young.

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