Adidas Is Making Cyberpunk 2077 Sneakers

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Normally sneaker collabs like to pay homage to things that have already established themselves as cultural forces, but when it comes to directly helping advertise an upcoming blockbuster video game, Adidas figures it can bring that timeline forward a little.

While yet to be officially unveiled by Adidas, collector solebyjc — who often gets sample pairs early ahead of announcements and releases — has the shoe already and took some photos.

It’s an Adidas x9000l4 Boost, and just in case the colour scheme didn’t make it obvious enough, there’s enormous Cyberpunk branding across the midsole on both sides of the shoe, as well as Cyberpunk graphics on the heel and tongue as well.

The colours, I get it, that’s the game, but like Adidas’ Star Wars shoes, the big prints and excessive branding are maybe just a bit too much.

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