See Games Differently
See Games Differently
adidas
While the odd piece has released through 2020 — a pair of sneakers here, some slides there — what looks like the full range of Adidas’ Pokémon collab has dropped on the company’s Japanese store, and it’s great.
Sneaker companies no longer look to just athletes for deals. For a while now musicians have also been at the forefront of promotion efforts, and in 2019 that extended further to gamers, when Adidas signed Ninja to their ranks alongside other non-sporting celebrities like Kanye, Pharrell and Beyonce.
Perhaps hoping to recapture a little of the magic from their older collaborations, Adidas is once again teaming up with Star Wars for a sneaker release ahead of the Rise of Skywalker in December.
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