This week was supposed to see the release of a new set of branded skins for Apex Legends, done in collaboration with streetwear label Chinatown Market, but that company’s decision to rebrand in between the skins’ announcement and release means Respawn currently has them on hold.
The skins were originally due for release on March 30:
Apex Legends ❌ @ChinatownMarket
March 30, 2021 pic.twitter.com/3WEZjwl9Me
— Apex Legends (@PlayApex) March 28, 2021
But on the same day, Chinatown Market announced a major decision to rebrand the entire company, after criticism that its name — a tribute to New York’s Canal Street, a major part of the city’s Chinatown district — was an act of cultural appropriation, which management has to its credit acknowledged was “not our name to use”.
proud to work at a company that considers its impact on the world at large. pic.twitter.com/JJo6mar3dU
— CHINATOWN MARKET (@ChinatownMarket) March 29, 2021
Respawn now says the skins will be “back with a fresh look after the rebrand”.
The skins will come back with a fresh look after the rebrand.
For more on CTM's decision:https://t.co/s2cpiGUVF8
— Respawn (@Respawn) March 29, 2021