Ubisoft Is Getting Into The Blockchain Grift

Ubisoft Is Getting Into The Blockchain Grift
Image: Ubisoft

At this point, we’re all just holding out hope that our favourite video game franchises aren’t getting into weird crypto shit. Sometimes, it’s a vain hope. In today’s second quarterly earnings report, Ubisoft said it is exploring blockchain for games.

The blockchain is a system where a bunch of computers do some complicated maths to record transactions, to put it simply. The technology is most known for producing cryptocurrency, digital currencies that are infamously terrible for the environment. According to economists, the entirety of Bitcoin,the most popular and valuable cryptocurrency, produces enough electricity annually to power the entire city of London. It’s a recipe for environmental disaster that seems extremely at odds with Ubisoft’s pledge to reduce its carbon emissions significantly by 2023.

According to Ubisoft’s report, the company recently invested in Animoca Brands. Animoca is a video game studio that develops games utilising blockchain technology. Several of its games contain items such as non-fungible tokens (which are more commonly known as NFTs and have been in the news for their energy footprint as well), with one game allowing players to create their own NFTs. It also produces fungible tokens as in-game currency.

Ubisoft also supports blockchain initiatives through its Entrepreneur Lab in France, and its website lists multiple cryptocurrency startups it has supported, including Horizon Blockchain Games, NonFungible, and Crucible. The earnings report also mentions that Ubisoft is a founding member of the Blockchain Games Alliance.

Ubisoft claims it’s investing in blockchain so players can be “true stakeholders of its [game] worlds,”.

“[Blockchain investment] also gives Ubisoft the perspective to reflect on the best ways to overcome blockchain’s initial limitations for gaming around sustainability and scalability,” the earnings report read.

However, reflection by itself isn’t very meaningful without action as crypto mining is accelerates the heat death of our planet. If Ubisoft handles environmental concerns the same way it’s handled sexual harassment reports, I’m not holding my breath for the company to take the climate consequences seriously.


  • Just wait til Kotaku AU finds out the New South Wales education department is “in on the blockchain grift”. Generations of gamers, raised under the Great Satan!

    Just because you have a hateboner for a technology, doesn’t mean it doesn’t have a value nor applicable use.

    • Satan? That would be a hell of a lot better than all the cultist christian schools which seem to be unavoidable, just read the Satanic Temple’s tenets and compare them to christianity’s hate and suffering causing beliefs.

      • Found the bigot. The Satanic Temple is a fake religion, unlike the Church of the Flying Spaghetti Monster, which the nazi Australian government continues to refuse to recognise.

        Spaghetti? That would be a hell of a lot better than all the cultist islamic schools which seem to be unavoidable in immigrant communities, just read the Flying Spaghetti Monster’s tenets and compare them to islam’s hate and suffering causing beliefs..

  • A video game is a closed centralised system with active user account management systems and integrated item databases, it gets ZERO benefit from a decentralised block-chain.

    When are developers going to learn that?

  • You are incredibly dumb and shouldn’t be writing on the subject if you know nothing about the technology, which is incredibly useful with incredible potential and more efficient evolutions in the future could easily become a very important part of our world. Disparaging the tech itself is like disparaging self-driving cars because a small percentage of the users get lazy and don’t pay attention while using it, despite the fact that self-driving tech is going to revolutionise travel for the better in the future. That being said NFT’s never made much sense so dunk on that all you like.

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