Money has been finding its way into the cosplay community for years now, but usually it’s been in the form of sponsorships or paid appearances, not—as Arby’s has just done—directly joining in on the fun.
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In honour of the season finale of Game of Thrones, Arby's has graced nine locations across the US with that king of Renaissance Fair fare, the giant turkey leg. Snacktaku journeyed to the restaurant's seat of power in Atlanta to capture this rare, tasty prize.
With many popular brands struggling to find a voice on social media, fast-food sandwich chain Arby's spent 2016 charming an entirely new audience via gaming and pop culture papercraft creations. I spoke to Arby's senior director of social and digital media about how they went from pictures of curly fries to cardboard chocobos.