arbys
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The Brands Are Cosplaying Now
Money has been finding its way into the cosplay community for years now, but usually it’s been in the form of sponsorships or paid appearances, not—as Arby’s has just done—directly joining in on the fun.
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Why Arby’s Twitter Is All Over Gaming Right Now
With many popular brands struggling to find a voice on social media, fast-food sandwich chain Arby’s spent 2016 charming an entirely new audience via gaming and pop culture papercraft creations. I spoke to Arby’s senior director of social and digital media about how they went from pictures of curly fries to cardboard chocobos.