Funko, the toy company behind the adorable/creepy/vacant-eyed parody dolls of beloved cultural icons ranging from Spider-Man to David Cross that time he covered himself in blue paint for in episode of Arrested Development, announced in a new blog post today that it will soon be selling cereal as well.

It will be called FunkOs, and each box will come with its own Funko Pop. Yes. Of course. Why not?