You could call an attempt to launch a new video games magazine in 2016 a profound waste of time. Or, you could be like these guys, and call your new video games magazine A Profound Waste Of Time.
As someone who started their career in magazines and still loves magazines very much, the latest Audit Bureau of Circulations figures makes for grim reading. Sales are down, almost universally across the board, and video game magazines aren’t exempt from the impact.
When I tell you that Frank Cifaldi collects game magazines, I don’t mean he has a couple of early copies of Edge in his attic, I mean he collects magazines. Shitloads of them.