marketing

The Switch Has Made Nintendo Cool Again

The Switch Has Made Nintendo Cool Again

In the past, Nintendo has been synonymous with baffling business decisions and out-of-touch thinking. While that Nintendo still exists, the Japanese company has also started to reinvent itself this generation — and it’s all because of the Switch. The Switch actually feels cool in a way that the Xbox One…

Idea: Stop Watching Movie Trailers

Idea: Stop Watching Movie Trailers

It’s been almost a year since I stopped watching trailers. And I couldn’t be happier. That’s worth considering if you’re losing your mind about an 88-second trailer for a Star Wars movie that won’t be out for another 12 months.