marketing

A Brief Glimpse Into Riot Games’ Marketing Strategy

A Brief Glimpse Into Riot Games’ Marketing Strategy

Video games marketing is a tricky business. In a recent Twitter thread, League of Legends Communications Lead Ryan Rigney broke down Riot Games’ marketing strategy behind their plans to introduce new mobile and card games to a wildly passionate League fanbase, and there were a lot of very interesting takeaways.

The Switch Has Made Nintendo Cool Again

In the past, Nintendo has been synonymous with baffling business decisions and out-of-touch thinking. While that Nintendo still exists, the Japanese company has also started to reinvent itself this generation — and it’s all because of the Switch. The Switch actually feels cool in a way that the Xbox One…