marketing
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Xbox Is Not Your Friend
20After laying off almost 2,000 people, Xbox finds itself in a position at odds with the community-first image it has cultivated for itself.
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Hot Wheels: Rift Rally Turns Your House Into A Miniature Monaco
Although I tend to roll my eyes at toys that offer enhanced play through an app that adds virtual effects on a mobile device’s screen, I think that Velan Studios has come up with a convincing use case for augmented reality with Hot Wheels: Rift Rally, which makes driving a tame RC toy actually feel…
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GameStop Profitable For First Time In Years Even As Everything Seems On Fire
GameStop shocked investors, and anyone else who’s been paying attention to the meme stock video game retailer, when earlier this week it reported its first profitable quarter in over two years. It’s all the more surprising considering that everything else about the business, from botched pre-orders to employees just walking out of stores and never…
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New League Of Legends Trailer Is So Bad Riot Had To Answer For It
A new year means a new League of Legends season. And for the past few years, this has also meant a big, cinematic trailer to announce the new season. However, this time the trailer for League of Legends’ next season was pretty dang boring and underwhelming, especially when compared to last year’s. In fact, the…