See Games Differently
See Games Differently
marketing
Video games marketing is a tricky business. In a recent Twitter thread, League of Legends Communications Lead Ryan Rigney broke down Riot Games’ marketing strategy behind their plans to introduce new mobile and card games to a wildly passionate League fanbase, and there were a lot of very interesting takeaways.
In the past, Nintendo has been synonymous with baffling business decisions and out-of-touch thinking. While that Nintendo still exists, the Japanese company has also started to reinvent itself this generation — and it’s all because of the Switch. The Switch actually feels cool in a way that the Xbox One…
Add cel=shaded screenshots to the Australian rating, achievements and cover art for Teenage Mutant Ninja Turtles: Mutants In Manhattan. The still unannounced game has leaked so much I’m beginning to suspect Activision is trying out a new viral marketing technique.
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