See Games Differently
See Games Differently
Marketing
Last Friday, Ubisoft quietly put out a remixed version of the cinematic trailer it used to reveal Assassin’s Creed Valhalla back in April. The big difference? This version features the female Eivor, one of two versions of the game’s hero who had originally been shown-off via a collectible statue and…
Video games marketing is a tricky business. In a recent Twitter thread, League of Legends Communications Lead Ryan Rigney broke down Riot Games’ marketing strategy behind their plans to introduce new mobile and card games to a wildly passionate League fanbase, and there were a lot of very interesting takeaways.
There have been a lot of articles on No Man’s Sky since launch, but I haven’t read anything I completely agree with. I think that’s largely because the game and its marketing are simultaneously great and terrible, and most people have focused on one aspect or the other.
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