Marketing

A Brief Glimpse Into Riot Games’ Marketing Strategy

A Brief Glimpse Into Riot Games’ Marketing Strategy

Video games marketing is a tricky business. In a recent Twitter thread, League of Legends Communications Lead Ryan Rigney broke down Riot Games’ marketing strategy behind their plans to introduce new mobile and card games to a wildly passionate League fanbase, and there were a lot of very interesting takeaways.

No Man’s Sky And The Power Of Saying No

No Man’s Sky And The Power Of Saying No

There have been a lot of articles on No Man’s Sky since launch, but I haven’t read anything I completely agree with. I think that’s largely because the game and its marketing are simultaneously great and terrible, and most people have focused on one aspect or the other.