TikTok isn’t just an algorithmic time waster for discovering viral dances and new memes. It’s also full of new niche genres like grindset grifting, chefs doing cooking commentary, and ASMR deep cleaning. Oh, and challenge-based trends like dudes playing with cups of water.
Here’s how one guy ended up thrown into a swimming pool in front of millions of viewers. On Friday, professional NFL player JuJu Smith-Schuster was recorded taking the “water cup challenge” on TikTok. It was the most nerve-wracking two minutes of Jenga I’ve ever endured. No matter how full the cup got, it was impossible…