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Time-Travelling Digital Ads Might Start Infiltrating Your Favourite TV Shows

Time-Travelling Digital Ads Might Start Infiltrating Your Favourite TV Shows

Imagine if in Back to the Future, Marty McFly goes back in time to order a “Pepsi Free,” but instead receives a Coke Zero. Imagine if in Skyfall, Daniel Craig’s James Bond doesn’t put his tight lips to a Heineken, but instead wraps his muzzle around a Bud Light Lime, which all in all would be a bigger affront to the classic martini drinker. This could be our future.