yoshiaki koizumi

  • Nintendo’s Low-Key Dad Joke For Splatoon 3 Was Pretty Good

    Nintendo’s Low-Key Dad Joke For Splatoon 3 Was Pretty Good

    kotakuinternational

    4

    Dad jokes are universal. In Japanese, dad jokes are called “oyagi gyagu,” with oygai meaning “one’s father” and gyagu meaning “gag” or “joke.” Like anywhere, these tend to be cheesy puns, but who can resist them? You you can, but I sure can’t, and it seems Nintendo’s Yoshiaki Koizumi cannot, either. Splatoon producer Hisashi Nogami…

  • Their Goal Was To Make A Video Game That Felt Like A Holiday

    Stephen Totilo

    3

    Video games as cinematic blockbusters? Sure. Video games as texts? I’ve heard that one too. Video games as holidays? That one was new to me, but that’s the concept Nintendo’s Yoshiaki Koizumi had when he was telling me (quoted above in postcard format) about his team’s approach to making a Super Mario game for a…