zynga

  • This Was Inevitable

    This Was Inevitable

    Microsoft’s purchase of Activision Blizzard has been momentous news today, as much for the scale of the deal as its shock value. But we shouldn’t be too surprised. This was inevitable. A handful of companies have always wanted to own everything, and nothing is going to stop them.


  • Zynga Tries Charging Random Prices For DLC, Fails

    Zynga Tries Charging Random Prices For DLC, Fails

    Letty’s Sting Ray from The Fate of the Furious showed up as a premium microtransaction in CSR Racing 2 earlier this week. It cost $US4.99 ($6) to unlock. Or $US14.99 ($19). Or $US34.99 ($45). According to Zynga, prices for the premium vehicle were set to random as part of a feature test. Really.