Gametrailers, a site that was once the internet’s go-to place for…game trailers, today announced that after 13 years it is ceasing operations.
After 13 years, GameTrailers is closing down today. Thank you for your continued support over the years. It has been an adventure.
— GameTrailers (@GameTrailers) February 9, 2016
This is Brandon Jones, founder and boss of the site:
Today is the last day of GameTrailers. I wish it wasn’t so. I love all of our fans like family. Thank you for letting me do this job.
— Brandon Jones (@GameTrailersVO) February 9, 2016
In the mid-’00s, as video game marketing moved on from magazine previews to flashy video trailers, Gametrailers (and to a lesser extent 1UP’s in-house competitor Gamevideos) were the gaming community’s best resource for clips of video games.
Of course, in the years since, things have changed dramatically. YouTube emerged as the internet’s primary resource for all videos, including game trailers, while other companies like Twitch have pioneered a whole new way for gamers to watch stuff online.
In 2014, Defy Media purchased Gametrailers and laid a number of employees off.
While it’s easy to point to the site’s demise as something to be expected, given its competition and current place in the market, anyone around today who used to stay glued to the site during E3 (or around the time of game reveals) for its exclusive clips will be sad to see it go.