A few weeks ago, EA pulled a bait-and-switch at a press event in San Francisco. My fellow journos and I were there to see the reveal of SimCity, but after the brief game announcement, we were cued up for a series of talks by prestigious activist speakers — Davis Guggenheim, director of An Inconvenient Truth and promoter-turned-charity: water activist Scott Harrison. Oh man, were we grumpy and bored! We walked out after Guggenheim.
Back in March, PR firm TrashTalkFCM thought it’d be a good idea to promote upcoming shooter Homefront by releasing a ton of balloons. It wasn’t.
It may sound nuts, but a new bioplastic being developed by Japan’s NEC Corp using cashews could change the way electronics are manufactured in the future.
After showing us through the magic of 3D how human beings could potentially screw up an entirely new planet, James Cameron has signed on with NASA to help show how the agency is keeping us from screwing up our own.
Three years ago someone built a solar-powered video game console. It was a novelty. You couldn’t really say it was ahead of its time, because that assumes such a time will come.
I spent last week playing a bunch of student games aimed at tackling some of the world’s toughest problems. Environmental conservation was a common theme. It’s also the theme of an Australian student game design competition just announced.