With a cinematic slant, a Gumball Rally premise and the in-game assets of Mad Men star Christina Hendricks, Need for Speed: The Run is EA’s latest and in many ways most interesting attempt at keeping the ageing racing brand relevant.
Looks like we’re getting a peek at the next Need For Speed a little earlier than publisher EA planned. Details on Need For Speed: The Run appeared on UK retailer ShopTo.net earlier today, a title heretofore unannounced by Electronic Arts. So… what’s The Run?