How Much Will You Be Spending On Games In 2014?

How Much Will You Be Spending On Games In 2014?

By you, I mean the population of Australia. Not you, individually. Go on, then, guess!

If you said over two billion dollars, you’d be right. After all, you no doubt recall that Australians already spent over two billion dollars – more than ever before, in fact – on video games in 2009. And surely that figure is only going to increase.

A study released this week by PricewaterhouseCoopers predicts that by 2014, Australians will be spending $2.4 billion on “interactive games”, making the category the “standout performer” in the media and entertainment industry.

PwC expects this growth to be driven largely by the proliferation of the online and mobile games markets, tipped to rise on average by 20 per cent (to $534 million) and 15 per cent (to $496 million) respectively.

“Interactive games are a popular alternative to other entertainment because they are reusable. The appeal of mobile devices like smart phones, portable gaming devices and now tablets supports this growth,” says PwC’s David Wiadrowski.

Ron Curry, head of the Interactive Games & Entertainment Association, says the PwC forecast is “good yardstick for the future of the industry”.

“The report highlights how mobility and new devices have helped fuel the ubiquity of gaming and ensured it’s cemented firmly into mainstream media consumption,” says Curry. He also notes that the local industry is forecast to grow at a slightly faster rate than the rest of the world.

How much of that $2.4 billion total is going to come from your pocket?


  • By my guesstimations, 0.00005% of those billions might come from me personally.
    No need to thank me for my massive contribution, guys, just doing my bit for the industry.

  • It would be interesting to know what sort of percentages of that 2.4 billion stays local, and where the rest goes.
    I know some will go to faithful (and unfaithful, unfortuantely) EB, GAME and JB employees, to distributors and so forth, and I imagine a fair chunk will go to Japan via nintendo and sony and to China, who’re actually building the hardware, and to America for designing and producing so many games, but what proportions? What countries benefit most from this massive, growing industry?

    • Not to mention the ever-growing import market.

      As more and more tech-savvy, money-starved, game-salivating Aussies realise that they can get games at 40-60% of AU-RRP by importing from another country, the proportion of gaming money sent directly overseas is gonna go up.

  • The sad thing though is how little of that revenue actually will be likely to end up going to Australian developers.

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