What Does The Big EA Buyout Mean For PopCap Games?

What Does The Big EA Buyout Mean For PopCap Games?

What will the $750 million buy out of PopCap Games, makers of Plants vs Zombies and Bejeweled, do to the beloved developer of quirky, casually engaging games? It could mean you get future PopCap Games faster – but it doesn’t mean the end of games like Peggle in World of Warcraft.

Despite PopCap Games making versions of original hits Bejeweled and Peggle for World of Warcraft, the online multiplayer sensation published by EA’s massive rival Activision Blizzard, PopCap says its philosophy in dealing with projects of that capacity isn’t likely to change.

Garth Chouteau, public relations VP at PopCap, tells Kotaku that we shouldn’t expect drastic changes at the Seattle based developer, which employs 450 to 500, nor in its approach to dealing with its new owner’s chief competitor, corporately sensitive though that may be.

“The things that we’ve done with Blizzard in paying tribute to each other’s games, there’s really not been any money involved in those things,” Chouteau explained. He called the PopCap-made mini-game mods for World of Warcraft “just game developers being game developers.”

“There isn’t really a formal business relationship between Blizzard and PopCap,” he said, adding that he doesn’t think we’ll see anything changing with past PopCap games or future ones. That said, “I think there will be changes in terms of expanding our reach,” Chouteau added, bringing titles like Bookworm, Zuma and Peggle to “more places and more people.”

“Exactly how our games might appear in the Origin service or on Pogo.com or other parts of EA’s vast empire are still to be determined, but those are certainly things we look at,” he said.

Chouteau said that bringing PopCap’s biggest hits – including Bejeweled, Plants vs Zombies, Peggle, Zuma, Bookworm – to more platforms more quickly with the help of Electronic Arts is a big benefit to the developer. One of the company’s more recent releases, last year’s Bejeweled 3, will be ported to console platforms later this year.

“We can work with a team at EA to do ports more quickly, more effectively,” Chouteau said, “We have fairly modest development resources and there are ways that EA can bring some of its very substantial resources to bear.”

EA employed some 7600 full-time staffers worldwide as of March 2011.

While that extra manpower might free up PopCap’s in-house teams to get new games based on new intellectual property done faster, don’t expect a big change in the way the game maker does what it does best.

“We’re about as slow as it gets a new IP out to more platforms,” Chouteau explained. “I don’t think that changes materially. We devote a fraction of our overall development resources to new IP. We have more resources devoted to taking existing IP and bringing it to new platforms.”

“I think that’s going to continue as-is,” he says adding there’s nothing in the Electronic Arts deal that demands that PopCap must deliver a new games on an annual basis, forced to churn out Plants vs. Zombies ’12 or a new edition of Jeff Green’s EA Tour: Round 2.

As for PopCap working on EA properties, like Dead Space, Need for Speed, or Mirror’s Edge, Chouteau says he’s “not sure that that’s really been explored,” but that the nature of the deal between EA and PopCap suggests that developing new, original IP as it has for the past decade is the newly acquired developer’s charge.

Choteau’s take on the EA deal – which he says was “a competitive scenario”, that “there were other prospective buyers involved” – was simple: “It’s all good. If anything, certain aspects of the way we do business just get easier and get bigger.”


  • To be honest, I’m not a big popcap fan. Plants vs Zombies was great, but the game of the year edition, DS, DSi, 3DS versions and every other version didn’t add a single new level.

    EA and Popcap will get along well. Popcap is obsessed with porting their games to everything to make as much money as they can with as minimal effort. EA is just huge. It’ll work out great for them.

    • I don’t see any reason why you should begrudge a developer wanting to port their games left, right, and centre. It makes financial sense. More players means more money, and that’s it – the circle only has two stops. Once you’ve got the money, port the game and get more players. Use them to get enough money to build your next game.

      Bootstrapping the first game is the hard bit, and if it’s quicker and easier to spend the next six months making ports so you have enough money that bootstrapping the next game isn’t such an issue, then I’m all for it. The world needs *more* financially secure developers, not less.

      • Because some of them don’t use that money to ‘build a next game’ and simply use the money from ports to have money baths.

        Plants vs Zombies iPhone lacks many basic features compared to the other versions and is still $4ish.

        Rovio’s even worse. Considering they’re one of the highest earning IOS devs out there, what have they made? What are they doing besides porting Angry Birds to 3DS, PSP, Mac App store? Oh right, they made Angry Birds Rio. Wait a minute….

  • Watch how those terms are grinded to dust over the years. They’ll do to them what they’ve done to other companies and are currently doing to Bioware.
    Don’t really care about Popcap, but its sad to know that another developer will be going down the tubes

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