The Australian Competition and Consumer Commission (ACCC) has received a number of complaints from the public about GAME's new rewards card, which features the hosts of GAME TV with holes strategically placed on the card so that their bottoms and genitals can be "re-created" with a person's finger.
The marketing director of GAME, Ben Grant, could not reveal the number of complaints that had been received, but said that there were no plans to change the cards.
"Unfortunately we are never going to please everyone with our style of marketing, which is slightly edgy and occasionally controversial. Most of our customers love this about us, however, there are always a small minority who take offence," says Grant.
"Our 'WTF' campaign back in February caused a lot of controversy, and the ACCC decided, after investigation, that the complaints were unfounded ... we expect to upset a few people along the way, as not everyone shares our sense of humour."
"For me, it is harmless fun with the new GAME ON Reward Card designs, but it seems others are deeply offended, and are willing to take further action, and report us to the ACCC. Surely they have better things to do?"
At Kotaku we're not sure if we want to think of some dude's arse every time we purchase a game (read: we are pretty sure we don't want to think about arse when we're buying games), but we guess that this might provide endless enjoyment for others? What do you think of GAME's new rewards card? Is it too much? Not enough? Needs more Halo? Let us know!