Yesterday, Nike’s soccor division cranked up “My Time is Now”, which looks like the big campaign it’ll have going during UEFA Euro 2012 in about three weeks. It shows a soccer pitch, the locker room, a team dinner all overrun by ordinary joes. OK, I get all that.
What’s sort of bizarre are the “tunnels” Nike has embedded in the video — which you can only see on this page, not the video’s standard YouTube page. If your cursor is mousing over Cristiano Ronaldo’s tit, for example, it’ll go into slow-mo for a nice product shot of whatever he’s wearing. At least I think that’s what triggered it.
Anyway, what’s the games angle? Glad you asked. At 1:55, if you click on the Nike Vapor shoe ad in the background (on the stadium wall) it brings up Sonic X Vapor, a very rudimentary platformer featuring the Hedgehog-turned-pitchman. (Here is a screenshot showing you what and where to click, because there is no timeline marker on the Nike page.) You only have one control — spacebar for jump, though you can double jump. Sonic will get a ball and blast it through all the Badniks on the screen.
Yes, it is a big, free ad for Nike but, hey, it’s a time killer on a Saturday, too. You don’t have to buy the shoes.
Nike Football [YouTube]
Nike Made a Sonic Game [Sega Forums, h/t Justin B.]
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