THQ’s New Boss Says No More uDraw, Primary Focus Will Be AAA Games

THQ’s New Boss Says No More uDraw, Primary Focus Will Be AAA Games
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Oh, THQ. Is there any more embattled video game company that you right now? Its financial woes have led some to believe that the company may not be exist in the near future. But new president Jason Rubin isn’t one of them. The Naughty Dog co-founder gave an interview to Games Industry International that gives a glimpse of what he feels the company should focus on and what THQ will be avoiding in the near future.

The interview reveals that Rubin’s seen most of the major games currently in development for the publisher and how he feels the company’s slate can still do well:

Take a look at [South Park] Stick of Truth. A lot of people are talking about it, excited about it. That’s not a blockbuster. Graphically, it’s not going to compete with Call of Duty, but it’s a really cool game. Metro’s gotten a lot of nominations for Best in Show. Company of Heroes, the sequel to the highest rated RTS of all time. There are good things to do. [Saints Row developer] Volition, has an incredible amount of talent. I think that if they had been fostered in the same way that Naughty Dog was at Sony, given the tools that they needed to succeed, that there would be a much much more successful title there.

Rubin also says that he plans on maximizing those successful THQ franchises, ignoring mobile platforms like iOS and Android for the present and avoiding some of the riskier bets that the company’s made in the past, like the uDraw tablet:

One of the things I plan on doing is making a much more concise portfolio. I will not expand into the money I have because I want to keep this money around for a rainy day. So THQ is going to be a lot more careful with what it does and a little less cavalier. You won’t be seeing another uDraw. We’re not going to be doing side projects in mobile or casual. You’re not going to see that stuff.

THQ’s new bossman also mentions Guillermo Del Toro’s inSane and unannounced titles that are in the pipeline as well, so it seems that it won’t just be sequels coming from the publisher in the near future.


  • faaaaark ok.

    THQ has been taking hits like Tyson versing Douglas, and the wake of broken companies behind successful AAA-title attempts these days is staggering.

    I sincerely hope they know what they’re doing.

    • Me too, they have a huge amount of talent over there. I love Darksiders, Saints Row, and everything from Relic.
      I have been hearing some worrying things that apparently Jason doesn’t like the SR attitude and isn’t huge on Darksiders.

      I really hope these franchises don’t go away.

  • These guys have Saints Row 3rd, Darksiders, Space Marine, Dawn of War…. not sure why they went with the uDraw. Wonder which genius thought it was a good idea to cash in on the ‘tablet’ market with a cheap, flimsy, peripheral like that.

  • If anything I’d like to see more risky moves taken, playing it safe is why we have like, a billion Call of Duty’s…

    • Traditionally THQ ‘playing it safe’ means giving good studios modest budgets and trusting the talent they’ve invested in. Give them enough money to make a good game but not so much money that it has to sell as many copies as Call of Duty to break even. Without that insane level of pressure they can take more creative routes.
      Dawn of War blended in all sorts of RTS and even RPG elements, but if it had a massive budget it probably would have ended up as a Starcraft knock-off with Space Marines on the cover, because that’s what’s been proven to sell. They limit the pressure to appeal to the widest audience possible and that’s where you’ll see the games that shake things up.

  • I was worried about the Company of Heroes online aspect, figured that with the companys finances so low they might return to that and make it a freemium title like Age of Empires Online. Good to see that they still see it as a proper RTS experience. It’s one of their games I would look forward to. Sad to see that there is no love for Red Faction though – they are good games.

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