Upcoming zombie survival MMO The War Z doesn't want to hold your hand. It wants to grab it and try and bite it off. Preferably after you've spent some money on it first.
The game, like many others, will allow players to purchase items using real money from an in-game store. But if you're playing on the game's "normal" or "hardcore" modes, you can lose them when you die.
Sounds awful, and in some ways I guess it is, but developers Hammerhead do make a convincing case in support of the move.
"Yes, you'll lose what you have in your backpack when you die — both in Normal and Hardcore modes", Hammerfront's Alex Josef told GamingBlend. "And yes, if you bought something using real money, you'll lose that item as well. This is a price you'll have to pay. We've discussed that a lot and at the end decided that this will provide a pretty good incentive for players to either be extra cautious while playing, or just not spend too much money in the game and, instead, try to procure all items by finding them in the game world."
Interview: The War Z And Surviving A Zombie Apocalypse MMO [GamingBlend, via PC Gamer]