Matt Fraction's one of the best comics writers out there now. And the gesture he's making with the upcoming Hawkeye #7 should just confirm that. The creator of Casanova and scribe behind Marvel's late, lamented Defenders comic will be contributing his entire pay cheque from the Avengers spin-off to relief efforts helping victims of last month's devastating superstorm.
I already buy and love this book. But even if you don't like great characters who live in Brooklyn and shoot arrows at Russian mobsters, you should plan on getting it anyway.