Osbervant reader Jon has been playing Temple Run 2 on his Android device since it launched last week and didn't notice the error on this menu screen until last night. I didn't notice it until he pointed it out, so he wins.
I point out the error not to call out Imangi Studios' tiny team for missing a typo — this glass house couldn't take the stones — but because "Ojbectives" has quickly become one of my all-time favourite words. I've been saying it all day. I might rename one of my cats.
Imangi is aware of the error, as well as an issue with different ojbectives sharing the same name, and will have it all cleared up in the next game update.