Video game marketing is heading in strange directions. Once upon a time we had trailers. Then we started getting teaser trailers. Then we started getting teaser trailers for trailers. Then we started getting countdown clocks for teaser trailers. Where will it end? Will it end here? With this insane piece of marketing for Call of Duty: Ghosts?
This isn't even a teaser trailer for a teaser trailer, which is a bit insidious — it's simply a group of Australian 'celebrities' watching a teaser trailer and... reacting. It's a series of people I've never heard of watching a trailer I haven't seen and sort of going... 'ooh'... 'ah' as though they're watching some kind of fireworks display. It's bizarre and I don't know what to make of it. The crazy thing here is that by posting this video I realise that I'm part of this process, part of the problem really, but I can't help myself. This whole video is just too weird, too surreal to not discuss.
Imagine a series of reaction shots from Futurama's Calculon stitched together into a two minute video. That's what we're watching here. It's a strange work of art. It's meta. It's genius. It's also a great load of old tosh.
But I'm watching it. And if you clicked on this link, you're watching it too. This is the world we live in. This is what we have become.
I await EA's teaser trailer for Australian celebrities watching a countdown for a teaser trailer of a teaser trailer for Battlefield 4 with gusto.
When will the madness end?
Apparently the video the guys are watching will be shown early this morning at Microsoft's Xbox reveal.