This Week In The Business: A Billion-Dollar Underestimate

What's happened in the business of video games this past week ...

QUOTE | "I think, candidly, people are way, way under-indexing how hard we're punching." — Don Mattrick, head of Microsoft's Entertainment Division, talking about how Microsoft is ready to invest $US1 billion in exclusive Xbox One titles.

QUOTE | "The optimistic part of me is thinking that [Microsoft is] holding off on announcing their new, indie-friendly platform policy and they're going to tell us all about it at E3." — Tim Schafer of Double Fine, describing why he's taking a cautious approach towards Xbox One.

QUOTE | "The next-gen look is more about lighting models and shaders than the size of your textures and number of polygons." — CD Projekt Red's lead character artist on The Witcher 3, Pawel Mielniczuk, talking about the impact of next-gen on video game visuals.

QUOTE | "A piece of hardware is only a piece of hardware, it's what you do with it that's important." — Richard Lemarchand, former Naughty Dog lead turned educator, talking about the importance of game design and next-gen consoles.

QUOTE | "They're really hard to do well, and as a result, there are a lot of really bad ones out there." — Jesse Schell, keynote presenter for the Serious Play Conference, discussing why serious gaming carries a stigma.

STAT | 1 billion — Number of total next-gen consoles that Microsoft thinks will be sold from all companies combined; that's way up from the 300 million sold of the current generation of consoles.

QUOTE | "Eventually, games need to generate more sales, otherwise we see the end of these smaller games on console platforms." — Developer Ilari Kuittinen, talking about why more downloadable games need to sell at least 1 million units.

STAT | 8.45 million — Number of people who watched the Xbox One reveal in the first 24 hours; the reveal was the most-watched event in streaming partner Akamai's history.

QUOTE | "There's a sense of mischief in reaching onto your opponent's board and taking what's theirs. Players love to cheat." — Developer Alistair Atcheson, talking about shared-tablet multiplayer games.

QUOTE | "If we go out there with a shitty product, then people don't have to look at it twice." — PlayJam CEO Charles Tigges, talking about the company's GameStick Android-based console.

STAT | 3.5 million — Number of anti-piracy takedown notices the ESA sent out in 2012; they were able to remove 96% of the 5.4 million infringing files found.

This Week in the Business courtesy of GamesIndustry International.

Image by Shutterstock


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