This Week In The Business: When Ads Go Bad

This Week in the Business: When Ads Go Bad

What's happened in the business of video games this past week ... QUOTE | "They're using words like amateur, crass, gross, disgusting ... nothing that you'd want your brand associated with." — A veteran game marketing executive describes the widespread negative response to Ouya's 'vomiting gamer' ad.

QUOTE | "The handheld market, in terms of the media and press you read, is definitely the red-headed stepchild." — Dan O'Leary, n-Space CEO, discussing the difficulties of independently developing for Nintendo and Sony.

STAT | 16 million — Number of times that Plants vs. Zombies 2 has been downloaded on iOS in less than a week; EA says more than 25 million hours have already been logged with their most successful mobile launch ever.

QUOTE | "All the coolest demos we've seen in VR have been from indie developers, not established ones." — Palmer Luckey, founder of Oculus VR, who says indies take all the "crazy risks" with the Rift headset.

QUOTE | "I fear somewhat for the blockbuster." — CI Games creative director Raphael van Lierop says spending $US100 million to develop a new IP is just too risky for most publishers.

STAT | 11% — Amount that GameStop sales dropped in the three months ending in July, compared to the same quarter last year; GameStop is expecting sales to be up this quarter by 11-15% due to GTA V and other releases.

QUOTE | "You're more predisposed to try something, whereas when you're on the PC, you might get distracted by, say, Facebook or something." — John Smedley, president of SOE, on the advantages of free-to-play on consoles.

STAT | 600,000 — Number of unique broadcasters per month on Twitch, from console and PC; the streaming game video service also has over 38 million viewers per month.

This Week in the Business courtesy of GamesIndustry International Image by Andrey Shandin [Shutterstock]


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