The Glorious PC Master Race cares not for your console launches. A combination of a holiday weekend in the US, a big sale and the service's ever-growing popularity means seven million people were using Steam at the same time on Sunday, a new record.
It was just over a year ago that Steam hit six million. The new record to beat -- presumably during next year's Thanksgiving sale -- will be 7,190,425.
If you're wondering what the most popular game on the service was/is, it's DOTA 2, with daylight in second place.