How Candy Crush Tricks The Brain

We all know Candy Crush Saga is addictive, but have you ever wondered why? Watch Anthony Carboni of Discovery News give an overview of the science behind addiction and talk about how free games like Candy Crush try to trick your brain.

The main takeaway? If you're going to play something addictive, at least pay a couple of bucks for a game that isn't trying to give you the shakedown.

*cough* *cough* Threes *cough*.

via DNews


    I don't know if it's the way I was raised, or my ADHD, but I don't have the patience to get hooked on these things. $5 to continue? For how long, 10 minutes? I get bored the moment I see an energy bar or pay to get lives

      Yeah, Candy Crush never managed to trick my brain either.

      And I've never been able to understand why people pay to continue playing a match-3 game when there's at least a dozen free apps that are practically identical.

        Brand recognition if anything. I can buy a box of Coco Pops at 1.20 per 100kg or I can buy a cheaper brand at .60 per 100kg that I can't taste the difference between. But guess which one most people think of and buy?

          Yeah, fair point.

          And being the one guy talking about how awesome your $0.60 Choco Poops tasted this morning when all your friends are eating Coco Pops probably doesn't help.

          Last edited 01/03/14 9:29 pm

            My favorite wine, that tastes better to me than any other bottle, costs exactly $5. Guess how people think of me when I mention that fact

      I know what you mean, I tried to get into some games that use that mechanic and just get pissed off and "rage-quit" (delete the app, purge all good memories, burn down house etc.)

    Don't you hate those games that you think "Yeah, that game's awesome!" about but only when you aren't playing them.

    I just avoid playing those games. Check the list of top in-app purchases, and if there's anything like lives or a money substitute I don't even install it. There are too many games with great gameplay that only cost the purchase price to waste my time on something that's going to be sticking its hand out for more cash every five minutes.

    Usually I just ignore the games that are free in favour of those that want an upfront fee.

      Couldn't agree more, I do worry though that real game developers will eventually give up as the ROI of games like Candy Crush far outweigh that of AAA big budget games.

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